Alpha partner has its clients (or a subset of them) take the Decoder.

• This determines each person’s psychographic segment.

Use the sample of client segments  to analyze any other variables in the database.

• This is used to detect patterns or common variables that might be predictive of the segments. (demographics, socioeconomics, past behaviors/responses, etc.)

Determine Alpha partner’s marketing objectives and strategies:

• WHO is your target?

• WHAT do you know about them/their habits?

• HOW are you reaching them?

• Analyze Alpha partner’s current marketing and client engagement content?

Is it consistent with objectives & strategies and how it may (or may not) resonate with target segment(s)?

• Website

• Call scripts

• Social media

• Emails

• Etc.

Determine a test group among Alpha partner’s clientele

• Allows A/B testing of segmented messaging

Determine Call To Action based on Alpha partner’s marketing objective/strategies to measure response

• Align with client on length of campaign (one wave or multi-wave)

Use Psymplifier™ to create segment-specific versions of the Alpha partner’s current marketing content.

• Creates new segment-specific marketing content from scratch.

Need various versions to A/B test among test group.

• May mix various segment-specific content among subsets of a target segment

• That is, one set of Guided Investors get Guided Investor content, while the other set of Guided Investors get Performance Investor content to test hypotheses and see if certain words/phrases drive CTA  (Call to Action)

Track/Measure response rates based on CTA.

Apply learnings from early campaign waves to later campaign waves.