Hyper-Personalized 
Client Engagement 

at Scale

Psympl® empowers enterprise financial institutions to move beyond demographics and behaviors by providing deep insights into the psychological drivers behind every client decision. The platform unifies proprietary psychographic data, advanced AI models, and actionable insights, making it easy for marketing, sales, and service teams to activate the right message for the right person at the right time.

Built by experts in consumer psychology and enterprise marketing, Psympl® allows financial brands to predict, personalize, and scale engagement with precision.

We decode motivation so you can unlock deeper relationships.

Colorful circular infographic with silhouettes of people arranged in segments, transitioning from yellow on the left to blue on the right.

Psychographic AI™ for Marketing

Discover a revolutionary way to engage with your audience. Psympl® harnesses the power of AI and deep consumer and market insights from proprietary psychographic segmentation models to tailor your marketing strategies to the unique personalities and preferences of your customers.

What is Psympl?

Psympl® is an AI-powered Psychographic Intelligence platform designed to help financial marketers and revenue teams decode client motivations and deliver hyper-personalized experiences that drive acquisition, loyalty, and growth.

How It Works

Integrating Psychographic AI™ into your marketing strategy is seamless with Psympl®. Connect your existing CRM or start from scratch. Set your goals, define your audience, and let Psympl® do the rest, optimizing your campaigns in real-time for maximum impact.

Ran Mullins, A smiling man with blonde hair in a navy blazer and light blue shirt posing against a plain white wall.

Our Team

Brent Walker, A man with wavy brown hair, wearing a navy blue blazer over a light blue dress shirt, standing against a plain white background.
Mike Schiller, Professional headshot of a smiling middle-aged man with blue eyes, short brown hair, wearing a black suit and light blue shirt, against a neutral background.
Deep Anandrao, A young man with glasses, wearing a grey jacket over a black shirt, smiling at the camera against a plain light-colored background.

Influence Behavior

Psympl® was founded by marketing and AI experts who are passionate about deep consumer understanding, decoding consumer motivations, and activating their behaviors. The Psympl® team has decades of experience leading marketing agencies, marketing teams at P&G (Procter & Gamble), and software company innovation in the customer experience space.

Consumer psychology is the foundation for Psympl®’s unique approach to effective Psychographic AI™ content creation and production. Psychographics, which pertains to people’s attitudes, values, priorities, and personalities, is a key ingredient in Psympl®'s recipe for success. These characteristics are instrumental in cracking the code of consumer motivations and influencing decision-making and behaviors. Integrated with Psychographic AI™, we simplify highly effective marketing for disruptive, unbeatable, unsurpassed results.

 

Features That Transform

Dynamic Segmentation

Dive deep into the psyche of your market. Our dynamic segmentation tool categorizes your audience based on their demographic, socioeconomic, and psychological traits, helping you craft messages that strike a chord.

AI-Driven Insights

Leverage artificial intelligence to uncover patterns and preferences in customer behavior. Psympl provides actionable insights that keep you ahead of the curve.

Omnichannel Personalization

Deliver a cohesive and personalized customer journey across all platforms. From social media to email and call script suggestions, Psympl ensures your message is consistent and compelling.

Consumer Insights for Financial Services

Leveraging Psychographic AI™ to Uncover Client Motivations and Drive Personalized Engagement

Brent Walker
Co-Founder and Chief Strategy Officer

Cover of a whitepaper titled "Psychographics in Financial Services and Wealth Management" featuring a collage of human faces with colorful blocks and financial icons behind them.

Unlock the Code