Psychographic AI™
Psychographic AI™ uses advanced algorithms to analyze behavioral data, values, interests, and attitudes, allowing businesses to understand and segment their audience beyond demographics. Psychographics involves market research or statistics classifying population groups according to psychological variables.
The Study and Classification of People
Psychographics pertain to people’s attitudes, values, priorities and personalities, and are core to their motivations, behaviors and communication preferences. These insights can be applied to marketing messages, image choice, and user experience to truly personalize consumer interactions. Harnessing these insights turbocharges AI Machine Learning processes to greatly enhance speed-to-results.
Psympl™ developed a proprietary and highly predictive psychographic model based on extensive market research and years of experience operationalizing psychographics. Integrated with behavioral science and individual consumer data such as demographics, socioeconomics and purchase behaviors, Psympl™ achieves highly persuasive personalization unlike any other company using Psychographic AI™.
The founders of Psympl™ are experts in psychographic modeling, leading such efforts over 20+ years for Procter & Gamble and various tech companies. The science of psychographics has been around since the 1970s and is used by the world’s most successful consumer product, retail, and financial companies to enhance consumer engagement and experiences, such as advertising, product design, and shopper experience.
The use of psychographics is more recent in other industries like healthcare, pioneered by the founders of Psympl™ during their past ventures with PatientBond and c2b solutions and working with companies like TriHealth, Trilliant, and the American Heart Association.
Psychographic AI™ uses advanced algorithms to analyze behavioral data, values, interests, and attitudes, allowing businesses to understand and segment their audience beyond demographics. Psympl™ specializes in deep personalization for marketing campaigns, leveraging Psychographic AI™ to transform how marketers engage with their audiences, elevate customer experiences, and foster sustainable growth.
The accompanying case studies and publications detail the outcomes of initiatives spearheaded by the founders of Psympl™, drawing on their extensive experience and leadership roles across various organizations.
The Advisory Board
American Heart Association
Becker’s Hospital Review
CB Insights
Commonwealth Fund
Drug Store News
Forbes
Transforming Healthcare: Challenging Traditional Systems With Tech Disruption And Innovative Thought
Healthcare Finance
Healthcare Financial Management Association
MedCity News
National Institutes of Health/Frontiers
o https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8692771/
o https://www.frontiersin.org/articles/10.3389/fnagi.2021.783297/full
STAT
Strategic Healthcare Marketing
Trilliant
The importance of psychographics and consumer insights is discussed in other highly esteemed publications such as Harvard Business Review. While the work of Psympl’s founders is not specifically called out in these articles, they underscore the power of decoding consumer decisions and behaviors using methods pioneered by the founders of Psympl:
Harvard Business Review
Consumer Insights for Financial Services
Leveraging Psychographic AI™ to Uncover Client Motivations and Drive Personalized Engagement
Brent Walker, Co-Founder and Chief Strategy Officer