Psychographic AI™

Psympl® developed a proprietary and highly predictive psychographic model based on extensive market research and decades of experience operationalizing psychographics. Integrated with behavioral science and individual consumer data such as demographics, socioeconomics, and purchase behaviors, Psympl® achieves highly persuasive hyper-personalization unlike any other company using Psychographic AI™.

The founders of Psympl® are experts in psychographic modeling, having led such efforts for Procter & Gamble and various tech companies for over 20+ years. The science of psychographics has been around since the 1970s and is used by the world’s most successful consumer product, retail, and financial companies to enhance consumer engagement and experiences, such as advertising, product design, and shopper experience.

The use of psychographics is more recent in other industries like healthcare, which the founders of Psympl® pioneered during their past ventures with PatientBond and c2b solutions, and working with companies like TriHealth, Trilliant, and the American Heart Association.

Psychographic AI™ uses advanced algorithms to analyze behavioral data, values, interests, and attitudes, allowing businesses to understand and segment their audience beyond demographics. Psympl® specializes in deep personalization for marketing campaigns, leveraging Psychographic AI™ to transform marketers' engagement with their audiences, elevate customer experiences, and foster sustainable growth.

The Advisory Board

• How TriHealth Used Member Segmentation to Customize Outreach

American Heart Association

• Breakthroughs in Patient Engagement and Behavior Change: Reducing Hospital Readmissions and Promoting Prevention of Cardiovascular Events

• The American Heart Association’s Innovative Solution Personalizes Cardiovascular Condition Management With Tailored Engagement to Improve Population Wellness and Reduce Readmissions

Becker’s Hospital Review

• Driving COVID-19 vaccinations using healthcare consumer psychographic segmentation: Research insights and solutions

CB Insights

• What Is Psychographics? Understanding The Tech That Threatens Elections

Commonwealth Fund

• In Focus: Segmenting Populations to Tailor Services, Improve Care

• Q&A: Using Market Research to Improve Health Care

Drug Store News

• C2B Solutions helps healthcare companies more effectively influence patient behavior

Forbes

• Transforming Healthcare: Challenging Traditional Systems With Tech Disruption And Innovative Thought

Healthcare Finance

• Developing patient management tools using consumer psychology

Healthcare Financial Management Association

• Psychographics + Technology: Changing Patient Behaviors in Cardiovascular Health to Drive Better Outcomes, Productivity and Cost Savings

MedCity News

• How do we help patients actually modify behavior?

National Institutes of Health/Frontiers

• Psychographic Segmentation: Another Lever for Precision Population Brain Health

o   https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8692771/

o   https://www.frontiersin.org/articles/10.3389/fnagi.2021.783297/full

STAT

• Understanding health care consumer preferences is key to effective Covid-19 vaccination messaging

Strategic Healthcare Marketing

• Millennials Are Sick: What Health Care Organizations Need to Know About the Shifting Health Care Landscape

Trilliant

• Analyzing the Psychographic Distribution of a Locality Allows for More Targeted Vaccine Messaging Strategies

Other highly esteemed publications, such as Harvard Business Review, discuss the importance of psychographics and consumer insights. While the work of Psympl®’s founders is not explicitly called out in these articles, they underscore the power of decoding consumer decisions and behaviors using methods pioneered by the founders of Psympl®:

Harvard Business Review

• Psychographics Are Just as Important for Marketers as Demographics

• Health Care Systems Need to Better Understand Patients as Consumers