Psympl® was founded by marketing and AI experts who are passionate about deep consumer understanding, decoding consumer motivations, and activating their behaviors. The Psympl® team has decades of experience leading marketing agencies, marketing teams at P&G (Procter & Gamble), and software company innovation in the customer experience space.

Consumer psychology is the foundation for Psympl®’s unique approach to effective Psychographic AI™ content creation and production. Psychographics, which pertains to people’s attitudes, values, priorities, and personalities, is a key ingredient in Psympl®'s recipe for success. These characteristics are instrumental in cracking the code of consumer motivations and influencing decision-making and behaviors. Integrated with Psychographic AI™, we simplify highly effective marketing for disruptive, unbeatable, unsurpassed results.